Element Integrates Amazon Fire TV Into New Sets

SVU is always

SVU is always

Amazon wants to make it easier than ever to ditch cable.

In my short time trying it out, Amazon and Element's collaboration appears well-executed, but whether consumers are willing to buy the Edition for its live TV and input integration features, over more established (or cheaper) TV sets is another question altogether.

This photo provided by Westinghouse Electronics shows a blend of streaming TV services and over-the-air channels on a Westinghouse TV.

The story behind the story: While these 4K televisions sound serviceable and available at a good price, buyers are still playing into the smart TV game. They're just regular old 4K screens that run Amazon's Fire TV software.

You'll have to press a button on the Fire TV remote to talk to Alexa and you can have the assistant tell you the weather, control your compatible smart home appliances, play music on Spotify or do anything else you'd do with an Echo speaker. As a connected TV platform, however, only Element has signed on to adopt Amazon Fire TV; whether other manufacturers do the same remains to be seen.

Fire TV Edition is powered by a 1.1GHz quad-core CPU, multi-core 3D GPU chipset for instant search results and fast and fluid responsiveness. For local HD/SD channels, the Element TVs can display live, over-the-air content with the use of an HD antenna.

Element Electronics (www.elementelectronics.com) today announced pre-order and availability of the new line of 4K Ultra HD smart TVs - Amazon Fire TV Edition.

Amazon's Fire TV Edition, which is actually manufactured by Element, will be available in 43-inch, 50-inch, 55-inch, and 65-inch screen sizes.

The new Element models are 4K TVs equipped with 3GB of memory and 16GB of internal storage, which can be expanded with an SD card or USB drive. That said, with such a low price it may be worth picking up this Smart TV now, and adding a set-top box later once the set's software updates end. And those same voice controls on the remote also let you switch inputs, adjust volume, and other critical TV functions. If you want a frustration-free TV experience with all the apps you need - and if you don't require the best image quality - I get the sense you'd be very happy with this Fire TV Edition and future models to come.

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